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B2B Media Summit 2019: Keeeb convinces with publisher use case of its Enterprise Intelligence Platform
"80 percent who search on Google"
How big is the »Google problem« really? How high is the proportion of readers visiting Google instead of a publishing site? A participant explained: "Meanwhile, 80 percent of our visitors come to us via Google". Thus, the Keeeb founder had an easy game to inspire the audience with his company's simple answer to the »Google problem«: a software delivering publishers’ content where users or subscribers are used to search – on Google.
That this is not only a nice theory but a practice-proven solution, Gulla explained together with his colleague Maximilian Kirst with the example of one of the most influential research and consultancy companies in the world already making use of Keeeb. Thus, the interested listeners could see live and in color how content from the publisher’s website can be displayed in the web search – prominently top right directly next to the search engines’ search results.
Keeeb helps to strengthen customers’ confidence in the brand
Apart from the Keeeb Enterprise Intelligence Platform, which is tailored to the requirements of the publishing industry, the audience came away from Konrad Gulla's presentation that Keeeb not only solves the publishers' »Google problem« but additionally strengthens the brand – with an increase in customer loyalty and content usage. This in turn creates trust between the publisher and his customer. So Gulla received a lot of applause from his audience for his statement: "The most important asset that publishers can offer their customers is trust".
Keeeb Enterprise Intelligence Platform
Keeeb’s Enterprise IP enables organizations for the first time to establish one continuous workflow for finding, curating, creating, and collaborating knowledge:
• Bundle data repositories into one unified platform (e.g. Salesforce, SharePoint, OneDrive, Box, Office 365, Confluence, third-party knowledge providers, and enterprise systems): For the first time organizations can transform a simple Google search into a complex universal search that yields not only public knowledge, but private, professional, and people knowledge that was previously beyond the reach of browsers.
• Discover knowledge intuitively: Organizations will turn the cumbersome search process into an intuitive, automated knowledge discovery flow initiated directly at the point of application where people are used to search.
• Collect, curate, and create knowledge efficiently: Any kind of content can be collected, curated, and synthesized into a dynamic, engaging research package accessible directly in your everyday productivity applications.
• Share and collaborate on knowledge with no detours: By making sharing and collaborating on knowledge easier and faster than ever before, organizations can significantly enhance their productivity and profitability.
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