eReader Shipments to Reach 67m by 2016, Up from 25m in 2011, Despite Tablet Threat
Amazon's foray into tablet space further enhances business case for eReaders
Amazon recently announced its first tablet device, which many thought might signal a shift away from dedicated eReaders in its device strategy. However, in tandem, it announced three new Kindle models, two of which include touchscreen technology, borrowed from tablets, and now seen as a 'must-have' in mobile devices.
Report author Daniel Ashdown notes: "Amazon has done its homework: it knows there is not a one-size-fits-all device that makes everyone happy. While the iPad 2 - which it sells - is a premium tablet for Generation Y, Amazon has the wider market covered." Amazon's new range of Kindles (priced from $79 to $149) offer a range of options, and the Kindle Fire (priced at $199) offers a mass market alternative to the iPad and others. Barnes & Noble - another leading eReader vendor - is also covering its bases with the Nook Color, a touchscreen LCD eReader with an app store.
Long term - Hybrid displays could signal the end for dedicated eReaders
Juniper's report has found that, looking further ahead, vendors are exploring hybrid displays which integrate both LCD and electronic ink technology. While LCD is superior for high resolution video, electronic ink provides a more comfortable reading experience and utilises less battery.
The whitepaper 'Tablets, Viva La Evolution!' and further details of the study, 'Tablet & eReader Evolution: Strategies & Opportunities 2011-2016' are available at www.juniperresearch.com. Alternatively, please contact Jessica Hanslip at firstname.lastname@example.org, telephone +44(0)1256 830001.
Juniper Research Limited
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
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