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Mobile Network Operator Revenues to Exceed $1 trillion by 2016, but Rising Costs Threaten Profitability, Juniper Research warns
The report found that MNO core revenues were flatlining and even declining in some markets, the result of market saturation allied to falling ARPU. Furthermore, operators were faced with the prospect of spiralling backhaul costs due to the dramatic increase in cellular network data traffic, which more than doubled in 2010 and is expected to increase by more than 13x to 25,000 Petabytes per annum by 2015.
Identifying new revenue opportunities
However, the report argues that MNOs have the opportunity to redress the balance through a series of adaptive strategies designed to optimise core revenue streams, develop new revenues and significantly reduce operating costs.
The Mobile Operator Business Models report highlights the need for MNOs to offer integrated rate plans, while also providing a wide range of segmented postpaid and postpaid tariffs. It also emphasises the potential for double-sided revenue streams in areas such as cloud, M2M and mobile financial services where MNOs can leverage their existing assets.
No "one-size-fits-all" solution
According to report author Dr Windsor Holden, "Clearly, there is no one-size-fits-all solution for MNOs, simply because the circumstances of individual operators differ widely, even within the same market. Instead, we have outlined a series of measures which MNOs can select according to their particular needs."
Other findings from the report include:
- Tier 2 MNOs with lower traffic volumes may gain competitive advantage by retaining flat rate data bundles
- Integrated Mobile Broadcast represents a potentially cost-effective means of offloading video traffic from the network
- As cost of fossil fuels increases, transition to "green" networks and base stations represents both an environmental and economic imperative
The Mobile Business Models Video White Paper and white paper is available to download from the Juniper website together with further details of the study 'Mobile Operator Business Models: Challenges, Opportunities & Adaptive Strategies 2011-2016.'
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
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