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DigitasLBi AG Hansaring 97 50670 Köln, Germany http://www.digitaslbi.com
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DigitasLBi AG

DigitasLBi-Studie: Einzelhändler können Kaufbereitschaft ihrer Kunden mit digitalen Zusatzservices steigern

(PresseBox) (Köln / Zürich, )
Digitale Erlebniswelten können die Umsätze im stationären Einzelhandel äußerst positiv beeinflussen. Personalisierte Einkauferlebnisse, digitale Bezahlmöglichkeiten und persönliche Kaufberatung sorgen für zusätzliche Kunden in den Geschäften. Dies zeigt eine Untersuchung der Marketing- und Technologieagentur DigitasLBi auf Basis der Studie „Connected Commerce 2015“, für die über 1.000 deutsche Verbraucher zu ihrem Kaufverhalten durch das Marktforschungsinstitut IFOP befragt wurden. Ebenfalls zeigt die Analyse, dass zu große Preisunterschiede zwischen dem Ladenpreis und Online-Shops sich negativ auf das Einkaufsverhalten auswirken. Der Einzelhandel kann jedoch durch die Kombination digitaler Serviceangebote mit klassischen Rabattaktionen und VIP-Programmen die Kaufbereitschaft der Konsumenten steigern.

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