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itracks Recognized one of the Top ten Research Firms
Perceived to be innovative for the second year
Greenbook announced the Top 10 Innovative Research Firms based on the GreenBook Research Industry Trends Study conducted in December 2011. Beginning in 2010, GreenBook started tracking which firms were perceived as the most innovative within the global marketing research industry and itracks was ranked #8 in both 2010 and 2011.
"itracks highly values innovation and has made significant investments in research and development in the past year. The recognition by our industry is very meaningful to us." said Dan Weber, CEO, itracks. "We′re also very excited that seven of Itracks customers are also mentioned in the Top 10 Innovative Firms."
itracks, has long been known as an innovator within the industry and is the top ranked provider of online focus groups and bulletin board focus groups. itracks was the first to introduce the asynchronous bulletin board focus group to the industry in 2001. The company continues to add to its innovative suite of online market research applications and also provides regular webinars to provide updates on new software releases and innovate research techniques.
GreenBook will release the complete GRIT Report on the Top 50 Innovative Firms in February. The report will include findings on emerging technique adoption, industry perception of change and methodology usage.
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