2014 IPA Effectiveness Awards now open for entry
Over the last few years, entries and award winners have come from countries around the world including Brazil, China, Germany, Hong Kong, India, USA, Singapore, Spain and Taiwan.
Key dates and help
The deadline for entries is 30th April 2014, however, those who pre-register before 31st January 2014 will receive 25% off the final cost of entry, and will be eligible to make use of the Awards Advisory Service. This service is subsidised by the IPA and gives entrants access to experienced authors, judges and consultants on effectiveness who will guide them through the processes involved in writing a paper and can help authors identify key elements and data-sets. 2014 Advisors include: Chris Baker, Bacon Strategy and Research and previous Convenor of Judges; Merry Baskin, Founder, Baskin Shark; Ali Bucknall, Consultant; Gurdeep Puri, Founder, The Effectiveness Partnership; and Peter Field, Marketing Consultant and co-author of 'The Long and Short of it: balancing short and long-term marketing strategies'.
In addition to the available industry experts, further information on how to enter, top tips for writing a paper, and a free judge's essay can be found at the IPA effectiveness hub, a treasure trove of industry learning and insights, where all the past effectiveness awards papers and case studies are collated and where the IPA posts its thought leadership on effective marketing strategies.
The 2014 competition also has three new special prizes: Best Multi-market, Effectiveness Network of the Year and Small Budget. The Small Budget prize will be awarded for the best winning entry with a total annual marketing communications budget of up to £2.5 million.
The full list of prizes, which are awarded in addition to gold, silver and bronze awards are:
- Grand Prix
- Best Dedication to Effectiveness (The Broadbent Prize)
- Best International
- Best Multi-Market
- Best New Learning (The Channon Prize)
- Best Small Budget
- Effectiveness Company of the Year
- Effectiveness Network of the Year
Says Lorna Hawtin, Disruption Director, TBWA Manchester and 2014 Convenor of Judges, IPA Effectiveness Awards, "The introduction of new special prizes shows just how far the Awards have come, especially the Effectiveness Network of the Year prize which we believe to be an important signal of the global scale of the award. We also hope that these new criteria will further highlight the fact that effective communication doesn't necessarily require a big spend or large research budget."
Says Lindsey Clay, Managing Director, Thinkbox, the overall Awards' sponsor: "Thinkbox is proud to be associated with the IPA Effectiveness Awards for another year. We share the IPA's dedication to proving and celebrating the very best in advertising effectiveness."
Entries can be from an agency, client or media owner; joint; or fully collaborative across a number of companies. For more than three decades, the IPA Effectiveness Awards have been building authors' reputations and developing new industry learning the hard way.
The 2014 Awards are sponsored by Thinkbox - overall sponsor; Warc, the official publisher of IPA case histories; Ipsos ASI; Newsworks; and The Oval Group.
The IPA also runs the Eff Test, a qualification designed to help planners identify and evaluate the planning and effectiveness measurement techniques that are central to understanding how agencies can create effective campaigns for their clients.
Note to editors:
The IPA Effectiveness Awards are widely considered to be the most rigorous effectiveness competition in the world. They reward campaigns that have proved the commercial power of their ideas and demonstrated their marketing communications payback. They are judged by two panels: one of industry experts and one of senior advertisers.
The IPA is the trade body and professional institute for over 250 UK advertising and marketing agencies which together manage media and marketing budgets valued at over £30 billion per annum.