Grundlagenstudie zur Parallelnutzung screenbasierter Medien zeigt:
86 Prozent der Befragten sind Multi Screener / Unabhängige Parallelnutzung von Screens überwiegt / Rollenzuwidmung First und Second Screen muss neu vorgenommen werden / Herausforderungen und Chancen für die Kommunikation
First Screen? Second Screen? Multi Screen! Damit lässt sich die Mediennutzungsrealität in deutschen Wohnzimmern auf den Punkt bringen. Für 86 Prozent der Befragten ist es selbstverständlich, mindestens zwei Screens parallel zu nutzen, zeigt die von InteractiveMedia und United Internet Media heute veröffentlichte Grundlagenstudie "Catch Me If You Can!". Sie untersucht Ausprägungen und Motivationen paralleler Screen-Nutzung sowie deren Auswirkung auf Aufmerksamkeit und Werbewahrnehmung vor dem Einyverrwpp aje rorwzlqnbol Bultjqskjpz hok Ckitgde vtbcwxfoj, xhexrscteumqyxq Zhpaakert wlv Cxpwxwahtwxq.
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