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Integral Ad Science

IAS-Studie: Wie Markenkampagnen im Corona-Umfeld bei deutschen Konsumenten ankommen

Aktuelle "Coronavirus Ad Adjacency"-Studie von Integral Ad Science (IAS) zeigt für Deutschland

(PresseBox) (Berlin, )

Jeder dritte Konsument empfindet Markenwerbung im Corona-Umfeld als unpassend.
Neben positiven Corona-Content jedoch ist Werbung für 39 Prozent völlig in Ordnung.
Reise-, Lebensmittel- und Getränkemarken tun sich im direkten Covid-19-Umfeld schwer.


Berlin, 14. Mai 2020 – Das Wort „Coronavirus“ gehört in diesen Tagen zu den am meisten blockierten Keywords unter Werbungtreibenden. Schließlich wollen Marken vermeiden, mit den negativen Gefühlen, die viele Konsumenten in Bezug auf diese Krise haben, in Verbindung gebracht zu werden. Ein wichtiger Gradmesser dabei ist das Sentiment der Covid-19-Inhalte: Ist der Corona-Content eher positiv, ist Markenwerbung in diesem Umfeld für 38 Prozent der Konsumenten in Ordnung. 29 Prozent zwaluhmu odyx aso Dcvhlzz, ojip qz me suu Toqiaz bwu, uekqu ajlyqkbfj Wuejxv-Wiuhzhl zu vmhttb.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.