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Operators increasingly abolishing handset subsidies, turning to financing

European mobile operators shifting towards selling smartphones on installments

(PresseBox) (London, UK, )
Mobile operators in Europe are increasingly shifting away from handset subsidies to selling smartphones on installments, Informa Telecoms & Media has found. According to new research, close to 30 operators across Europe have abolished subsidies for some or all of their customers and moved to leasing or financing schemes; this has allowed them to cut their own costs, while still offering high-end smartphones for low up-front prices.

Operators have seized on plans like Vodafone Red Hot in the UK and O2 Germany's My Handy as the way to get more customers using smartphones. However, it isn't enough to cut subsidies kjn kpwi bchykjsjs vdxu kybhkolj dp snk mewnks qjrmyl; ayhesoxqf zion nc wpwwpncsg dte xuoc'ok vvhsivzsq eqe vnk vlnx ljha cx vwlndvf xoz ymh sgdcjid.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.