As the rate of smartphone use in vehicles continues to grow rapidly in nearly every major market globally, vehicle manufacturers and suppliers are rushing to integrate and incorporate design and connectivity elements into new vehicles to address the market demand and desire among consumers. More than 85 percent of new car intenders in Germany and the United Kingdom have a smartphone, according to recent research from IHS Automotive, a global provider of critical information and insight to the automotive industry and part of IHS, Inc. (NYSE: IHS).
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