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IfH Institut für Handelsforschung GmbH Dürener Straße 401b 50858 Köln, Germany http://www.ifhkoeln.de
Contact Ms Sabrina Heckmann +49 221 94360740
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IfH Institut für Handelsforschung GmbH

Mehrkanalvertrieb: Apothekenexklusive Produkte in Drogeriemärkten stellen Hersteller vor Probleme

(PresseBox) (Köln, )
Apothekenexklusive Markenprodukte werden von Verbrauchern oft als wirksamer und vertrauensvoller eingestuft als Gesundheitsprodukte, die auch oder ausschließlich in anderen Geschäftenangeboten werden. Das Image dieser Produkte ist entsprechend gut und passt zu dem der Apotheke - Markenprodukt und Einkaufsstätte bilden eine homogene Einheit. Drogeriemärkte und Lebensmittelhändler stören jedoch zunehmend die traute Zweisamkeit. Sie möchten vom positiven Image der Produkte und dem der Apotheken profitieren und versuchen vielfach, ihre Sortimente um vormals exklusiv in Apotheken angebotene Produkte zu bereichern. Gelingt es ihnen, die entsprechenden Waren direkt beim Hersteller oder auf dem Graumarkt zu beschaffen, werben sie häufig mit der "Apothekenexklusivität" der Artikel vqs eedqkc bl psq Xpknmiryvufwe.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.