GENERA Latinoamérica: positive experience for the Spanish renewables and energy efficiency sector

ICEX España Exportación e Inversiones and sector associations present at the fair rated highly the fair's first edition

(PresseBox) ( Madrid, )
GENERA Latinoamérica closed its doors on 18 October. Held at Espacio Riesco in Santiago, Chile, this was the second project jointly organised by IFEMA and FISA, which have teamed up to develop professional trade fairs for thriving sectors in Latin America. Thirteen Spanish companies were present at the fair along with ICEX España Exportación e Inversiones, IDAE, the Spanish institute for diversification and energy saving, and the country's leading sector associations. Organised within the framework of AmbientAL, as part of Latin American Environment Week, the fair was held at the same time as Expo Recicla and EducAmbiente which together attracted over 150 companies and 5,832 trade visitors.

The Spanish companies present at GENERA Latinoamérica were delighted with the opportunity the fair offered to expand abroad. They also believe Chile offers great potential for companies in the renewables and energy efficiency sector.

ICEX rated their participation particularly highly, noting that "GENERA Latinoamérica has helped uncover the technological potential of Spanish companies and the possibilities of collaborating in new opportunities offered in Chile by making the country's energy model more sustainable and gradually introducing some 500 MW a year of non-conventional renewable energies into the energy mix by 2025". The association also stated "the companies working in the energy efficiency field have a lot of work ahead of them as the country's regulatory framework has set ambitious objectives for 2020. Spain has a proven track record in both areas and we have seen this at the fair". ICEX also noted that the technical seminar organised by the Spanish Embassy's Economic and Trade Office was well received, with some 70 companies from the renewables and energy efficiency sectors attending. This provided Spanish companies with access to those authorities responsible for Chile's renewable and energy efficiency policies, making the meeting an invaluable exercise in networking in a public-private framework.

In sum, according to ICEX "the Spanish economy and high-tech companies are expanding overseas, exporting goods and services. They are also investing directly abroad and participating in international tenders, and IFEMA is helping by exporting the GENERA brand and fair model to the Chilean market".

For José Donoso, General Manager of UNEF, the Spanish photovoltaic union, "the fair offered the Spanish photovoltaic sector an excellent opportunity to share experiences, projects and understand the idiosyncrasies of the market in Chile and worldwide. The Spanish companies were able to display their extensive knowledge of the solar sector and offer extremely high added value solutions. Genera Latinoamérica has shown that Spanish companies are extremely interested in entering more attractive and reliable markets in order to grow their business".

Alberto Ceña, advisor at AEE's technical department (the Spanish wind business association), meanwhile highlighted the technical workshop on photovoltaic generation held on 17 October where "the Spanish companies were able to strengthen ties with the Chilean market at the seminar which was part of the ICEX-AEE Sector Plan on integrating renewables in the country's energy mix. The event showed the challenges and benefits of renewables in Chile and how Spain has assumed the major integration challenges in the network. Chile is about to burst onto the renewables stage after many years of hard work, mainly by Spanish companies. These workshops were a continuation of the Inverse Mission organised by AEE in March".

For Antonio López Navas, Head of A3e, the Association of Energy Efficiency Companies, "Genera LATAM has been a positive experience. We have represented the Spanish energy efficiency sector and helped out many Spanish companies already in Chile or thinking about setting up business there. We have also extended our cooperation agreement with ANESCO Chile, to train up technicians. In terms of energy efficiency, Chile is undoubtedly the best country from which to enter the Latin American market. The countries here are greatly dependent on energy and prices are high and variable. Economies are growing at 5%, unemployment is low and the countries need knowledgeable technicians and companies with experience".

AmbientAL was opened by the country's Environment Minister, María Ignacia Benítez, who highlighted the benefits of the week-long events to Chile's sustainable development and expressed the government's interest in promoting and supporting the fair which she defined as "the country's most important event in terms of environmental technologies which help develop cleaner processes".
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