Urbanara successfully completes financing round - IEG as exclusive financial advisor to Urbanara

(PresseBox) ( Berlin, )
- Urbanara expands growth and expansion strategy through capital increase.
- Strategic investor contributes equity capital and market expertise to partnership.
- IEG - Investment Banking Group acts as sole financial advisor to Urbanara.

Urbanara Holding GmbH, the premium online brand for home textiles and accessories, has secured an equity growth financing in the amount of EUR 5.4m by means of a capital increase. Approx. EUR 3m are invested by a new, strategic investor (family office). The remainder is contributed by existing shareholders in the form of new equity capital and conversion of loans. The newly raised capital will allow Urbanara to expand its product portfolio, develop its multi-channel marketing strategy and strengthen its IT function. Benjamin Esser (Founder and CEO of Urbanara) explains: "We are convinced that we have found the best suited partner for Urbanara and we start the preparation for the year-end business with great confidence."

IEG - Investment Banking Group managed the entire financing process as exclusive financial advisor to Urbanara, including financial analysis, preparation of investor marketing material, investor approach and negotiation support.

About Urbanara Holding GmbH

Urbanara Holding GmbH is a Berlin based, premium online brand for home textiles and accessories with more than 60 thousand customers worldwide. The company's key principles are natural materials, highest quality as well as transparency regarding sourcing and manufacturing. Urbanara's customer-oriented business model connects consumers directly with manufacturers of highest quality homeware, eliminating intermediary whole- and resellers. Thereby high quality at affordable prices is achieved. For more information please refer to: www.urbanara.de.
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