Retail Technology Expert Christine Bardwell Joins EMEA IDC Retail Insights

London, United Kingdom, (PresseBox) - IDC Retail Insights, recently announced the appointment of Christine Bardwell as research manager for EMEA IDC Retail Insights. In this role, Ms. Bardwell will manage IDC Retail Insights' research for the retail store, channel, and consumer strategies program in Europe while providing consultancy and advisory support to retailers and IT vendors serving the retail industry.

Ms. Bardwell joins IDC Retail Insights with nearly 10 years' experience in retail technologies, specifically consumer facing technologies used by retailers, both in store and online. Ms. Bardwell's specialist knowledge also extends to back-end systems and an understanding of multichannel retail processes, technologies and integration. IDC's Retail Store, Channel, and Consumer Strategies service provides an insight into shoppers' reaction to and adoption of the new breed of consumer selling technologies deployed in retail. This service covers a broad spectrum of technology including POS hardware and software, labor management, self-service systems, guided selling, mobile store technologies, advanced consumer payment modes, and ecommerce platforms.

"Christine's addition to the EMEA, IDC Retail Insights team will greatly expand our coverage of store, channel, and consumer strategies in the retail industry. As today's retail market inclines towards enhancing the consumer shopping experience through ecommerce and mcommerce technologies, Christine's expertise in these areas will help our clients make the right strategic decisions, optimize their IT investment, and effectively compete in this dynamic retail environment," said Ivano Ortis, International Director, IDC Retail Insights.

Ms. Bardwell will research topics that address the trends in retail store system architecture, consumer experience, consumer-centric multichannel objectives, and vendor assessment of retail loyalty management applications.

For additional information about IDC Retail Insights, please contact Kanupriya at +44 (0)20 8987 7111 or Reports are available to qualified members of the media. For information on purchasing reports, contact; reporters should email

IDC Corporate Headquarters

IDC Retail Insights assists retail businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing the retail industry.

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world's leading technology, media, research, and events company. For more information, please visit, email, or call 508-935-4490. Visit the IDC Retail Insights Community at

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