Survey: Carbon Footprints Add Momentum To Web Conferencing
The survey revealed that whilst organisations are constantly reviewing corporate travel and other communication practices for cost management reasons, the green debate is adding considerable impetus to web conferencing demand as this allows staff to meet visually, online without needing to leave their place of work.
The majority cited that the potential reductions in corporate travel, made possible by web conferencing, would not only save cost but generate significant environmental benefits in line with CSR (Corporate Social Responsibility) targets. The majority felt that directly reducing carbon footprints in this way were more tangible than off-setting and that this would lead to change across the enterprise with web conferencing and collaboration playing a more important role.
It was also felt that environmental motivations for changes in working practices would be more palatable with staff as it reflected current social attitudes.
Other key drivers, behind a desire to invest in web conferencing and collaboration, included increased productivity (62%) and the need for better internal communication (58%) such as between branch and distributed offices.
Says Stephen McKenzie, CEO of ICUGlobal, "Social and consumer sensitivity to carbon footprints has now firmly entered the workplace and this is impacting markedly on working practices. Now, it is not just the financial costs of corporate travel, for example, that are significant, it is the environmental ones too that are important.
Interestingly though, it seems that change based on environmental motives is more readily acceptable than that based on purely financial ones as staff feel included in the environmental agenda. Web conferencing and collaboration seem clearly to offer a cost effective solution and in turn this is generating significantly raised levels of interest and demand for this form of technology.
"In addition, these environmental goals seem underpinned by other workplace motivations. For example, the time spent not travelling to meetings, by collaborating or meeting online is also more productive and reduces stress."
Since its inception in 2002, ICUGlobal has become one of the fastest growing companies in the unified communications arena. With considerable expertise in area such as web conferencing and online collaboration, ICUGlobal is recognised for its commitment to the three C's: Clear, Concise and Continuous communication.
With telecom service providers now supporting rich-media conferencing across their IP-VPNs, ICUGlobal's IP platform provides end-to end, IP interconnectivity between multiple service providers. This combination of the company's Global IP Index with Service Providers' IP-VPNs delivers an enterprise-wide, carrier independent, rich-media conferencing service, with class leading reliability and quality. In addition, a predictable and inexpensive cost structure, compared to legacy ISDN based video conferencing systems, means that ICUGlobal is the solution of choice for companies of all sizes.
The company, which is headquartered in London, has also formed a number of strategic partnerships including: CISCO, Radvision and Polycom.
Existing users of the company's technology include Salter, the British-German Association, the University of Westminster / the City of Westminster and Motor Traders Ltd. (Autocar). In addition, ICUGlobal has helped hundreds of SME clients to take the first steps in unified communications.
Stephen McKenzie, the company's CEO and founder was recently nominated in the IoD's Director of the Year Awards 2007 and is a well known spokesman in the sector.