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Schwarze Magie vs. Mathematik

Youtube - Die zweitgrößte Suchmaschine der Welt erreicht elitäre Zielgruppen

(PresseBox) (München, )
Nach Google ist Youtube die zweitgrößte Suchmaschine der Welt. Gleichzeitig bietet die Video-Plattform neue Wege für Onlinewerbung und Bezahlmodelle; in der Zukunft wird man nur für abgespielte Videos zahlen müssen.

Push-ups für Sit-ups

In der sogenannten "Customer Journey", der Reise des potenziellen Käufers durch die Verkaufswelt, ermöglicht Youtube das Abholen der Zielgruppe schon vor der Kaufabsicht.

Wer hier an schwarze Magie denkt, liegt falsch. Mathematik und Metriken führen in das limbische System des Endkunden: Das Suchverhalten auf Youtube unterscheidet sich stark vom Suchverhalten auf Google. Entweder will der Besucher unterhalten werden, oder aber er sucht nach einer Unterstützung, Tutorium oder Auepreatd.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.