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hybris GmbH Nymphenburger Str. 86 80636 München, Germany http://www.hybris.de
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hybris GmbH

hybris-Studie: Unternehmen setzen bereits verstärkt auf Mehrkanalvertrieb

Umfrage auf dem 2. E-Commerce Summit in Zürich: Der Trend geht zur Vernetzung der Online- und Offline-Aktivitäten

(PresseBox) (München, )
Der Vertrieb über mehrere Kanäle hat sich im Handel etabliert. Egal, ob B2C- oder B2B-fokussiert: Händler setzen auf eine Multi-Channel-Strategie, um den Umsatz zu steigern und Kunden langfristig zu binden. Dies belegt jetzt eine Umfrage, die der Experte für Multi-Channel Commerce und Communication, hybris, auf dem zweiten E-Commerce Summit in Zürich* durchgeführt hat. Doch damit die Investition in den Mehrkanalvertrieb zum gewünschten Erfolg führt, müssen die Unternehmen einen Schritt weitergehen und die verschiedenen Kanäle aktiv miteinander vernetzen.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.