Waterstone's strengthens its online
Sales channel with hybris
Waterstone's introduced its website in 2006 since when growth has been rapid. The website offers a catalogue of over two million books, including the fast-growing new format of eBook downloads. The selection of hybris Commerce followed detailed analysis of the challenges currently faced by Waterstone's and of its ambitious growth plans. The analysis was supported by LBi (www.lbi.com), a digital marketing and technology agency and a partner of hybris.
David Kohn, Head of E-Commerce at Waterstone's, said: "Our online business is currently growing rapidly and we have demanding targets and expectations for our future growth in this channel. In order to compete effectively online, we need an e-Commerce solution that delivers all of the basics effectively, but which is also flexible and allows for our future development. We also require a top-class Product Information Management (PIM) system to handle our large and growing catalogue to sit at the heart of our multi channel retail strategy. hybris will allow us to address all of our needs in one platform."
John Williams, Chief Technology Officer at LBi commented that: "A principal reason that LBi recommended hybris for this project was because their product information management capability would give Waterstone's the ability to maintain their catalogue and extend their product range as needed. hybris will also enable Waterstone's to increase the ease and efficiency with which it can support the online channel with more sophisticated and personalised promotions."
Andrew Piscina, UK Country Manager for hybris, said: "Waterstone's extensive product range and growing online business requires a highly scalable, functionally rich multi channel e-commerce solution based on a PIM platform, which will also enable it to take full advantage of new Web 2.0 capabilities. hybris has a proven track record in supporting multi channel retail businesses and we look forward to working with the team at Waterstone's in the long term."
LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs over 1,600 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI).
Waterstone's is the UK's leading specialist bookseller with over 300 branches in England, Scotland, Wales and Northern Ireland, as well as branches in Eire, in Amsterdam and Brussels, on the Isle of Man and Jersey. Its transactional website Waterstones.com was launched in 2006, and there are currently over 2.5 million holders of the Waterstone's Card. Waterstone's was named Bookselling Company of the Year at the Bookseller Retail Awards 2008.
hybris is a leading vendor of multi-channel commerce & communication software. Its clear vision about the need for consistency, co-ordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated solution which supports the industrialization and automation of communication, sales and support processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way.
Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the UK, Netherlands, Switzerland and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 150 customers worldwide running more than 1.500 websites "powered by hybris". Customers are global brands from retail and manufacturing industries, including Toys 'R' Us, Adidas, Conrad, Norgren, Lufthansa, Reebok, Grundfos, Demag, Sika, Bunzl UK & Ireland, Phonak and Rexel.
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