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Gartner positioniert SAP als Leader im Magic Quadrant Report für Marketing Resource Management 2016

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Wie SAP SE (NYSE: SAP) heute bekannt gab, positioniert Gartner das Unternehmen mit seiner Lösung SAP Hybris als Leader im Magic Quadrant für Marketing Resource Management (MRM).[1]Damit steht SAP das vierte Jahr in Folge im Quadrant der Marktführer.

Gartner beurteilt in diesem Bericht Anbieter, deren Marketing Resource Management (MRM) Anwendungen durch verschiedene Prozesse und Möglichkeiten Unternehmen eine bessere Koordination interner und externer Marketing-Ressourcen ermöglicht. Insgesamt wurden 16 Software-Anbieter hinsichtlich Vision und Umsetzungsfähigkeit bewertet.

MRM-Anwendungen bieten Unternehmen folgende Möglichkeiten:


Planen von Marketing-Maßnahmen und -Programmen und deren Budgets (strategische Planung und Finanzmanagement)
Erstellen und Entwickeln von Marketing-Programmen und -Inhalten (kreative Produktion und Projektmanagement)
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.