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ASOS setzt bei seinem neuen E-Commerce-Geschäft in China auf hybris

(PresseBox) (München, )
hybris, Anbieter der weltweit am schnellsten wachsenden Commerce-Plattform und anerkannter Branchenführer bei den führenden internationalen Analysten, gewinnt ASOS als Neukunden: Der größte britische Online-Anbieter von Mode- und Kosmetikartikeln, der über 60 % seines Umsatzes außerhalb Großbritanniens generiert, wählt die hybris Commerce Suite als Fundament für sein neues E-Commerce-Geschäft in China. Dem China Internet Network Information Center[1] zufolge greifen 75 % der chinesischen Internetnutzer über mobile Geräte und Tablets auf das Web zu. Um den 420 Millionen potenziellen Kunden im Reich der Mitte eine echte Omni-Channel-Erfahrung zu bieten, wird die neue ASOS-Präsenz von Anfang an eine voll integrierte, attraktive Mobile-Version beinhalten.

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