Hitachi rewards European display distributor's achievements

Sales channel awards for business development and design in performance

(PresseBox) ( Maidenhead, UK, )
Hitachi Europe Ltd, Display Products Group (DPG) presented awards to four of its distributors for their outstanding contributions in delivering growth and design win opportunities in a challenging but re-energized European marketplace that saw Hitachi DPG increase its market share and launch its new Rugged+ TFT display line-up.

The awards were made at its recent European distribution sales conference held in Malahide near Dublin, Ireland. At the conference, MSC Germany was awarded best overall distributor for strong growth and consistently good performance in finding new designs and pushing for success. In addition, Anglia received the accolade for greatest business growth, Arrow Nordic achieved the award for best new design opportunity performance and Avnet Embedded France received the best individual design win performance award.

Mark Stanley, sales and marketing manager, Hitachi DPG said, "The distribution sales channel is an extremely important route to market for Hitachi DPG. It is essential we have strong, committed and motivated European distribution partners." He continued, "During the past 12 months our leading distributors have excelled in developing and converting new design in and sales opportunities in what has been a challenging marketplace."

Accepting the overall Distributor of the Year award, Frank Dettweiler, product marketing manager, MSC GmbH said, "We are very happy to accept this award recognising MSC's continued outstanding performance promoting Hitachi displays. One of the keys to our success has been our ability to offer customers genuine value added features and solutions, which solve their design challenges and difficulties. Customers also reward our exceptional technical and commercial project support. MSC will continue to invest and focus on design in and product promotion activities with Hitachi DPG."

Commenting on Anglia's award for business growth, David Potts, divisional marketing manager at Anglia, said, "The whole team at Anglia Embedded is proud to be recognised as the fastest growing Hitachi Display distributor in the European network. Hitachi is known around the world as a leader in displays for the industrial market, and we believe that the support offered by Anglia's team especially the design in work by the FAEs has made a significant difference to their success in the UK market."

Receiving the best design opportunity award, Steve Dyson, supplier business manager at Arrow, responded, "We are very happy to receive recognition from Hitachi for our new project performance. We are fully committed to support our customers from concept to production and beyond with the most appropriate Hitachi display solution. With the current revolution in the graphical user interface, Hitachi industrial panels and world leading IPS technology meet every possible optical requirement."

Commenting the success of Avnet Embedded France in identifying design opportunities, Martin Brooks, vice president Avnet Embedded, said, "Excellent technical sales support is a cornerstone of our value proposition at Avnet Embedded. Our French team has been extremely successful in driving the Hitachi DPG business in their region, pro-actively working on new designs with our customers. I am delighted that Hitachi has recognised their dedication and continuous effort with this award."

About Hitachi Display Products Group

Hitachi Display Products Group (DPG) is part of Hitachi Europe Ltd. It is responsible for pan-European sales and distribution of Hitachi's leading liquid crystal display products. Offering a comprehensive range of monochrome and colour display component modules, the company supports customers in a range of sectors including mobile phone, medical, white goods, automotive and industrial industries. Hitachi Display Products Group offers a range of standard liquid crystal modules and is also able to develop and manufacture customised displays. For further information on Hitachi LCD modules, please visit the display products group web site

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at
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