MediaMetrics GmbH: High-Tech Gründerfonds invests in intelligent media monitoring solution socialMeme
socialMeme is a browser-based SaaS (software as a service) solution providing a detailed overview of opinions expressed on all media channels. This is highly relevant for corporate communication departments and agencies. Moreover, the MediaMetrics API makes it easy to integrate social media content into existing business processes. socialMeme sets new standards in media monitoring and has already won over users such as Microsoft and BMW with its intuitive interface and its excellent price-performance ratio.
“We are happy to have gained an experienced partner in High-Tech Gründerfonds”, says Patrick Bunk, CEO and founder of MediaMetrics. “Thanks to the investment we are able to focus on our market entry and continue to develop innovative features.”
Christine Schmidl, investment manager at High-Tech Gründerfonds, on the reasons for the fund’s investment: “MediaMetrics offers corporate communication departments in a wide range of sectors a simple and professional way to keep an overview of media coverage and enables social media activities that have become an integral part of today’s marketing mix to be successfully managed. With this initial investment, the socialMeme software can be brought to market maturity.”
Every minute, more than 22,000 blog entries, 175,000 tweets and 695,000 Facebook recommendations are posted on the internet. These huge communication volumes in the social web mean that manual evaluation by press reviews and clipping lists is very time and cost intensive.
socialMeme solves the problem of information overload by reducing the news volume to its core contents. Unique selling points such as the dynamic authors’ database and the link structure analysis mean that for the first time even complex and widely debated topics can be swiftly analyzed. socialMeme uses algorithms for fully automatic real-time evaluation of news items and contributions from over 100 million online sources in 48 languages. It also determines the sentiment and relevance of the results and identifies the most important keywords, sources and contributiors and their distribution over media channels.
The development of social media and its dialogue communication means that companies can now listen to millions of their customers every day and thereby receive an honest feedback on the relevant topics. With socialMeme, users can recognise trends early, continuously monitor competitors and their social media activities and reveal the successes of their own communication measures. socialMeme is a modern cloud application that fulfils the German data protection requirements and is now available.
MediaMetrics’ intuitive software solution socialMeme automatically analyzes and filters large volumes of text from the social web. MM organizes the PR workflow more efficiently, and conversations about products, brands and topics in Facebook, Twitter, blogs, forums, TV, radio and print appear in a daily press review. The technology also has useful applications in marketing, customer support and market research. MM evaluates communication from over 100 million sources in 48 languages in real time, using state-of-the-art procedures from text mining and natural language processing. MediaMetrics GmbH was founded in spring 2011 as a spin-off of the Humboldt University in Berlin and is financed by High-Tech Gründerfonds. The company is based in Berlin and currently employs eleven people.
High-Tech Gründerfonds Management GmbH
High-Tech Gruenderfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Technology, the KfW Banking Group, as well as thirteen industrial groups of ALTANA, BASF, B. Braun, Robert Bosch, CEWE Color, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Qiagen, RWE Innogy, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 563 million under management in two funds (EUR 272 million EUR HTGF I, EUR 291 million HTGF II).