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World's largest international calendar show in Stuttgart awards coveted seal of quality
The panel of judges from the Graphischer Klub Stuttgart e.V. is made up of nine experts from the sector. The calendars are assessed according to four criteria - overall impression, functionality and originality, marketing concept with design, photography and typography, and the quality of production, including typesetting, reproduction, printing, and bookbinding. Gold was awarded a total of six times, silver 18 times, and bronze 32 times.
The 2007 calendar from Heidelberg measures 43 x 67 centimeters (16.9 x 26.4 inches). It shows the range and variety of flowers and leaves and plays with the artistic combination of metamorphoses, knowing no boundaries. The International Institute of Plant Sciences in Heidelberg, the photographic designer Richard Fischer from Rauenberg, and the cct advertising agency in Heidelberg joined forces with Heidelberg to produce the calendar.
The aim was to find a culturally neutral theme for the wall calendar so that it could be sent to Heidelberg customers throughout the world. Secondly, it was shown how amazing results can be achieved by using both simple and more elaborate finishing techniques.
The individual monthly sheets were provided with a special effect as well as standard CMYK printing. Sometimes a spot coating with gloss was used, other times matt. Sometimes Iriodin Silver or MFX Silver were printed in addition to CMYK to reinforce the realism of the leaves and flowers. On another occasion, a soft touch coating was applied or plant sections embossed to reinforce the plant structure. Silk-matt coating or golden cold foil was also used to present the plants as naturally as possible.
The calendar was printed in a run of 10,000 in Heidelberg on a Speedmaster CD 102 and 250 gram per squaremeter glossy art paper was used. The printing plates were created on a Suprasetter CTP system, while the embossing was performed on a Dymatrix 106 die-cutter.
International Calendar Show
The International Calendar Show is organized by the Baden-Württemberg Ministry of Economic Affairs, the Verband Druck und Medien in Baden-Württemberg e.V., the Graphischer Klub Stuttgart e.V., and Kodak GmbH Stuttgart. As well as prizes for promotional and publishing calendars, the second part of the awards ceremony saw the presentation of the International Kodak Photo Calendar Award, celebrating the very best in photography. The world's biggest calendar presentation is one of the leading competitions in Europe's print and media sector. The calendars are on show from January 19 to February 11, 2007 at the Haus der Wirtschaft in Stuttgart. This will be followed by exhibitions in Karlsruhe, Vienna, Durban und Cape Town (South Africa) and Windhoek (Namibia).
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