This year, the drupa organization offered symposia for print buyers for the first time, thus catering to a key target group. Over a nine day period, fee-based events for print buyers were extremely popular, showing that the entire value-added chain for printing is becoming increasingly integrated. To be successful as a print service provider in this professionalized field, you do not only need perfect technology but also marketing know-how. Customers need to be supplied with cost-effectively produced print media offering optimum support for their communication goals.
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