Print Media - High-Performance Brand Motor

This year, the drupa organization offered symposia for print buyers for the first time, thus catering to a key target group. Over a nine day period, fee-based events for print buyers were extremely popular, showing that the entire value-added chain for printing is becoming increasingly integrated. To be successful as a print service provider in this professionalized field, you do not only need perfect technology but also marketing know-how. Customers need to be supplied with cost-effectively produced print media offering optimum support for their communication goals.

The 265th issue of the Heidelberger Druckmaschinen AG customer magazine sheds light on how certain print shops are benefiting from this expertise. This new edition of Heidelberg News shows how Chinese company QL-Art is winning global customers through its distinctive consultancy concept. It also profiles Ernst Ploetz Druck und Verlagshaus GesmbH of Austria, whose close collaboration with renowned brand-name manufacturers has now made the company a brand in its own right. Finally, the example of Grupo Peosa of Mexico shows readers how "German virtues" can profitably be marketed throughout South America.

The magazine also shows how substantial sums of money can be saved by using a "green version" of the Speedmaster XL 105, offers an insight into innovative XL perfecting technology, and gives useful tips on optimum combinations of presses and postpress machines from Heidelberg with the aid of sample print jobs.

Further advice on which machinery is best suited to which job and customer structure can be found in an article on Heidelberg "Business Consulting" services.

Last but not least, Heidelberg News presents two science-based studies on the effectiveness of print media, "PrintSells" and "The Print Council", and offers printers valuable argumentation aids for discussions with customers.

Issue 265 of Heidelberg News is available now. Copies for your own use can be downloaded from www.heidelberg-news.com, or requested by e-mailing heidelberg.news@heidelberg.com or faxing +49 (0)6221 92 50 42.