Heidelberg at China Print 2017: Simply Smart, paves the way for the future of Chinese Print Media Industry

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China Print 2017 – from May 9th to 13th in Beijing, this year’s biggest trade show for the print media industry has come to a successful conclusion. Over 200,000 visitors mostly from China but also from other countries in Asia took this week to find out the future industry trends. During the show, Heidelberger Druckmaschinen AG (Heidelberg) has presented innovative Packaging and Commercial Printing solutions under the motto “Simply Smart”, showing itself the strong driving force behind the industry’s digitization.

“We were very pleased with the outcome of the trade show. Customers showed great interest in our new products and services for the digitized future. We are confident that we’ll continue to profit from the potential offered by this region in the future”, says Mr. Rainer Hundsdoerfer, CEO of Heidelberg. “China still plays an important role for Heidelberg, who is among the top 3 markets for Heidelberg together with Germany and USA. Heidelberg is fully committed to the development of Chinese printing industry, particularly with a modern and highly efficient factory in Shanghai.”

“For Heidelberg, ‘Simply Smart’ is more than just a motto. It is the principle we apply to the development of solutions designed to make handling processes and technologies as easy as possible. It is how we see the intelligent, highly automated print shop of the future. So we offer our customers comprehensive and smart solutions, to ensure that they remain at the technology forefront in line with Industry 4.0”, explained Rene Ludvigsen, Regional Head of Heidelberg Asia.

And Benny Huang, Head of Heidelberg China Ltd. added, “it is time for us to put forward the concepts including ‘Smart Print Shop’, ‘Smart Services’ and ‘Smart Collaboration’ during China Print this year. Visitors will not only learn Heidelberg’s vision of a digitized future and the Print Industry 4.0, but also see for themselves a truly digitized, integrated and networked print shop on our booth. Our customers expect us to deliver added value solutions, and we are actively helping them make the transformation to a digitized future.”

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