Brazilian Commercial Print Shop Invests over EUR 3 Million in a Complete Package from Heidelberg to Boost Productivity by 40 Percent
Midiograf purchases South America's first Speedmaster SX 102 / Eurobind Pro and Stahlfolder TH 82 ensure high-quality end products / Heidelberg offers optimum solutions and services for growth market of Brazil(PresseBox) (Heidelberg, )
"The Eurobind Pro and the Stahlfolder TH 82 are the ideal choice for matching the speed of the Speedmaster SX 102. Overall, we are aiming to boost our productivity by over 40 percent," they add.
The Eurobind Pro will be installed this September. It will be followed by the TH 82 folding machine and the Speedmaster SX 102, which is replacing a Speedmaster SM 74 four-color press, at the beginning of 2013. Midiograf will then have 21 printing units from Heidelberg in the 35 x 50, 50 x 70, and 70 x 100 centimeter (13.78 x 19.69, 19.69 x 27.56, and 27.56 x 39.37 inch) formats. The two companies' working relationship dates back many years and started with the purchase of a Speedmaster SM 74 two-color press in 1996.
Heidelberg offers optimum solutions and services for growth market of Brazil
Delivering solutions for key market trends such as lean production, web-to-print, and green printing, the portfolio that Heidelberg exhibited at drupa met with a very favorable response in the growth market of Brazil. The Speedmaster SX machine platform launched at drupa 2012, which makes technologies from the high-performance Speedmaster XL class available to the medium market segment, has already gained a foothold on the Brazilian market. The impressive new Eurobind Pro adhesive binder combines a high level of automation and short makeready times with excellent efficiency and cost-effectiveness for both short and long runs. What's more, it can process up to 6,000 brochures an hour. Edições Loyola, one of Brazil's longest-standing publishing and printing companies, has also been won over by the machine's excellent price-performance ratio. South America's first Eurobind Pro entered into service at this company some time ago. The Stahlfolder TH 82 buckle plate folding machine combines exceptional quality with a high level of automation and excellent flexibility.
Thanks to its high growth potential, Heidelberg sees Brazil as one of the most important emerging markets and is looking to further increase its current market share of over 60 percent.