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MPG wins media account for the European Central Bank

(PresseBox) (Frankfurt am Main, ) MPG Frankfurt (HAVAS Media) and Havas Worldwide Düsseldorf were the successful bidders of a public tender launched by the European Central Bank in Frankfurt in July 2011. The agencies have been commissioned to provide a pan European information campaign for the launch of the second series of euro banknotes in the 17 countries of the European Union that adopted the euro. MPG will be responsible for planning and buying media space.

The tender was led by the German office of MPG in Frankfurt The pitch was led by Sven Traichel (CEO) and Morten Malmbak (Director New Business, Strategy & Marketing). The central team responsible for the implementation of the campaign on the side of MPG will be led by Andreas Lützel (Client Service Director) and Marina Schreiber (Account Director).

Alfonso Rodés Vilá, CEO of HAVAS Media: "We are very happy and very proud to announce that MPG/HAVAS Media is the new media agency of the European Central Bank. Being a truly European agency network, we are very honored by the decision of ECB and are looking forward to working together with our sister network HAVAS Worldwide to ensure a fully integrated communication strategy for the ECB campaign. Our thanks and congratulations go to the team of MPG Germany who have been leading this pitch with excellent support from all our markets, which made this pitch a fantastic experience and success for our network. "

Sven Traichel, CEO of MPG Frankfurt: "We are extremely proud to have won this most prestigious pitch of the year. We are looking forward to serve the ECB from our Frankfurt office and see this success as a further milestone in our recent history of growth and expansion. MPG Frankfurt is a truly international agency with employees from over 25 countries and we do already hold responsible for the international media co-ordination of clients such as Hyundai, Kia and Hugo Boss. Winning the ECB underlines that we are today one of the strongest international media co-ordination hubs in Germany."

About Havas Media

Havas Media, the global media network of Havas, is one of the world's fastest growing media groups having grown from 10 markets in 1999 to 122 markets in 2012. Havas Media services its clients through a portfolio of specialist global networks and agencies. The group is organised to maximise local market dynamics whilst leveraging the extensive global insight and strategic support under its Meaningful Brands framework and analysis. The companies within Havas Media include: MPG (Havas Media's global media communications network), Arena Media (Havas Media's tailor-made communications network), Havas Digital (Havas Media's global interactive network) and Havas Sports & Entertainment (Havas Media's global sports and entertainment communication network). See also:

Havas Media

MPG anchors the world's fastest growing global media network, Havas Media. MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world. With offices in over 100 countries, MPG consists of over 5,000 media professionals working across a broad variety of disciplines and categories MPG Germany is a Top 10 agency in the market. According to RECMA, MPG has been the most dynamic media agency in Germany over the last years (+40% in 2010, +25% in 2011). MPG covers all media channels with expert divisions Media Contacts (Digital), MPG International (Media Co-ordination), MPG Solutions (Research & Consulting), HAVAS Sports & Entertainment (Branded Content, Social Media, Sponsoring) and MPG Style (Premium). In Germany MPG works for clients such as DSGV (Sparkasse), Douglas, Hugo Boss, Freixenet, Hyundai, Kia and others.

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