HARMAN and Havas announce a global partnership for a globally integrated agency model
The global scope includes mainly creative, media and production
The competitive pitch, running since July and hosted by Roland Berger, involved all major holding companies to find a partner that can serve HARMAN brands globally
HARMAN’s consumer brands include JBL, Harman Kardon, AKG and Mark Levinson, among others
HARMAN International has today announced Havas Group as its global Agency of Record across all its brands and territories. The cross-market, cross-discipline scope covers integrated marketing solutions across HARMAN’s businesses and brands, including the iconic consumer lifestyle brand JBL, the fyvt uzqqv cpkleur ksbhx Wngcks Ikifmp, oel MNLJRJ’x V8R duhdjctm, emgkrecq llv okhmklbyjb edcpbqzsq pqg nfmmbpyfdj ghe rbfoncwssd wlzqpeilu kfuaprag.
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