Hasselblad partners with Björn Ceder and Stockholm Open to artistically document Tennis Against Corona
First professional male Tennis match to occur since worldwide stop(PresseBox) ( Ahrensburg, )
With 25 years of experience as an art and creative director, Swedish photographer Björn Ceder artistically captured this unique event through his alluring design and fashion-oriented lens. Utilizing the mirrorless medium format X1D camera in addition to a varied lineup of XCD lenses, Björn took on this project with inspiration from the distinctive style of Wes Anderson, drawing from his cinematic colour palette and using the vintage furnishings of the iconic Royal Tennis Hall to his advantage. “I didn’t want this to be a regular sports shoot. I decided to use super wide lenses to do the wide shots of the match – to let the architecture speak. For everything else, I used telephoto lenses and straight angles to work against creating typical sports photography shots,” explains Björn. His images are planned to be part of a physical exhibition at the yearly Stockholm Open match in fall 2020.
Read more and see Björn Ceder’s artistic captures of this powerful sports fundraiser here.