Hasselblad Wins TIPA Awards 2017 for Best Design

(PresseBox) ( Ahrensburg, )
Hasselblad is proud to announce that the X1D-50c has been awarded “Best Design” by TIPA Awards 2017 (Technical Image Press Association). 

At less than half the weight of other medium format digital cameras on the market, the mirrorless X1D-50c camera is ergonomic and compact with a stylish, classic design.

The editors of TIPA’s member magazines meet annually to vote on the “Best Photo and Imaging Products” of the previous 12 months. TIPA has a worldwide membership of 29 photo and imaging magazines from 14 countries across five continents and the TIPA Awards are recognised as the most coveted photo and imaging awards worldwide.

The TIPA jury announced: “Smaller than most full frame DSLRs, the X1D-50c offers impressive user controls and functionality along with a 50MP sensor for image capturing power. Atop the camera is a simplified control dial that includes three user-defined setups for customized control setups. The user can opt to view through the 2.4MP EVF when lighting conditions are challenging or the large, bright and high- resolution, 3-inch rear LCD that offers live view and touch control that can access most of the camera’s functions, as well as playback functions such as swipe and “pinch” zoom”.

Ove Bengtson, Product Manager at Hasselblad, commented on the award: “We are honoured to be awarded by the renowned TIPA Awards for the X1D-50c design. This is another confirmation from the market that our Hasselblad craftsmanship and approach to quality is appreciated by photographers around the world.”

Read more about the award on the TIPA Awards website.
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