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manager magazin new media GmbH & Co. KG Ericusspitze 1 20457 Hamburg, Germany http://www.harvardbusinessmanager.de
Contact Ms Stefanie Jockers +49 40 30073036
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manager magazin new media GmbH & Co. KG

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- Früher war der Kundenservice der Deutschen Telekom mit dem Ansturm der Kunden beim jährlichen Launch des neuen iPhone komplett überfordert
- Inzwischen hat das Management diese Schwäche in einen strategischen Wettbewerbsvorteil verwandelt

Wenn Apple im Herbst sein neues iPhone auf den Markt bringt, bedeutet dies immer Großkampfzeit beim Kundenservice der Deutschen Telekom. Wie es das Management geschafft hat, der massenhaften Anfragen im Callcenter Herr zu werden und das einstige Chaos in geordnete Bahnen zu lenken, zeigt ein Beitrag in der aktuellen Ausgabe des Harvard Business Managers, die ab dem 19. August im Handel ist.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.