The Carphone Warehouse Implements Trillium Software System® in CRM Iniative

Europe’s Largest Independent Mobile Phone Retailer Exemplifies Integrated Data Profiling and Quality Solutions in Action

LONDON, UK, (PresseBox) - Trillium Software®, a division of Harte-Hanks, Inc. (NYSE:HHS) and a leader in global data profiling and quality solutions, today announced that the Trillium Software System® Version 7 and Discovery (formerly ‘Avellino Discovery’)* are now in use at The Carphone Warehouse in the United Kingdom. By April 2005, The Carphone Warehouse plans to implement the software across its operations in Europe.
With millions of customers across the UK and the rest of Europe, The Carphone Warehouse employs the two integrated software solutions within a customer relationship management (CRM) initiative. The software enables the retailer to manage the quality of its customer data and to link efficiently and accurately individual electronic customer records from across its diverse operations to provide single customer views. Driven by rapid growth and increasing channels to market, The Carphone Warehouse has launched the initiative to ensure the quality of customer service, assist sales opportunities and enable more effective call centre operations and marketing campaigns.
Discovery, an automated data profiling product, was acquired by Harte-Hanks, Inc., when Harte-Hanks recently purchased Avellino Technologies Ltd. Integrated with the Trillium Software System, Discovery highlights data quality trouble spots, such as information that might be missing or incorrect. The Trillium Software System then standardizes the many diverse forms customer records may take, enabling consistent representations. It also enriches the data where possible, such as with geographical, corporate and third-party information, which enables more complete customer recognition and linking. Future plans for the software offerings include new data being entered online and managed for quality in real-time, helping to ensure accurate data entry during busy periods, for example at point of sale in stores.
"We expect Trillium Software to enable us to launch CRM initiatives that will deliver enhanced customer service, intelligence on sales opportunities, stronger marketing campaigns and operational efficiencies," said Rob Kent, CRM programme manager at The Carphone Warehouse. "We expect to re-coupe total project costs in around 12 months. Without Trillium Software, our CRM initiative would not have been possible."
Andreas Bitterer, vice president of META Group, commented, "The typical large investments for enterprise application initiatives, such as ERP [enterprise resource planning] or CRM, regularly fail to yield the expected results because of a lack of attention to data quality issues and corresponding low user adoption rates. CIOs [chief information officers] are increasingly recognizing the importance of data profiling and cleansing across the organization, and we expect this market to grow to $500M over the next two to three years."
The Carphone Warehouse selected Trillium Software’s solution over five other vendors. "In combination with Discovery, Trillium Software System 7 provides the best of breed solution for our needs," Kent said. "It has the essential ability to locate and link records from across systems and encapsulates extensive data quality expertise and process straight out of the box. It copes well with very large volumes of data and is easy to use. It comes from a company with good references and whose people we have found very supportive. Trillium Software also covers all of our countries of operation."
UK business operations of the Carphone Warehouse began to benefit from the solution in January 2004. Discovery is available both as a stand-alone product, or integrated with the Trillium Software System to provide a complete data quality management suite.

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Der Harte-Hanks-Unternehmensbereich Trillium Software® liefert globale Information-Asset-Management-Lösungen, die Daten in CRM (Customer Realtionship Management), E-Business- und Internet-Anwendungen erkennen, standardisieren und erweitern.

Die Lösungen erstrecken sich auch auf DWH (Data Warehousing), BI (Business Intelligence), ERP (Enterprise Resource Planning), SCM (Supply Chain Management) sowie weitere Anwendungs-Kategorien.

Das Trillium Software System© wird von einer Vielzahl großer und sehr erfolgreicher Unternehmen eingesetzt und kann als der führende Anbieter in d iesem Markt bezeichnet werden.

Weitere Informationen über Trillium Software und das Trillium Software System finden Sie im Internet unter

Harte-Hanks, Inc, mit Stammsitz in San Antonio, Texas, ist ein weltweit tätiges Direktmarketing-Unternehmen, das Fachleuten eine breite Palette an lokalen, regionalen, nationalen und internationalen Dienstleistungen in den Bereichen Direktmarketing und Werbung anbietet... Harte-Hanks Direct Marketing sorgt mit seinen Services für größeren Erfolg von Marketing-Investitionen. Die Dienstleistungen umfassen fünf Lösungsansätze: Entwurf und Aufbau von Datenbanken - Datenzugriff - Datenanalyse - Anwendung des Wissens - Durchführung der Kampagnen.

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