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Handwerkskammer Oldenburg (HWK) Theaterwall 32 26122 Oldenburg, Germany http://www.hwk-oldenburg.de
Contact Mr Friedrich Wilhelm Fimmen +49 441 232215
Company logo of Handwerkskammer Oldenburg (HWK)
Handwerkskammer Oldenburg (HWK)

Handwerk startet bundesweite Imagekampagne

Jugendlichen soll Vielfalt und Innovationskraft vermittelt werden

(PresseBox) (Oldenburg, )
Das Handwerk will in den nächsten Jahren gegenüber der Öffentlichkeit und vor allem der Jugend seine Leistungs- und Innovationskraft unterstreichen und sich als moderner und vielfältiger Hightech-Bereich präsentieren. Dazu startet bundesweit eine breit angelegte Imagekampagne, die bis 2014 laufen soll und rund 50 Millionen Euro kosten wird. Den Auftakt bildet ein TV-Spot am 16. Januar um 20.14 Uhr zeitgleich auf allen privaten Fernsehkanälen. Nach Aussage des Präsidenten der Handwerkskammer Oldenburg Wilfried Müller wurde in Zusammenarbeit mit der Berliner Agentur Scholz & Friends eine umfassende Media-Strategie entwickelt, um das Handwerk neu zu positionieren. In Kino- und Fernsehspots, mit Anzeigen, Plakaten, Messeauftritten, Rycizlzidugok os Inpyxnm jhvey pt Jkfpugvo jhqs ucgtmipbma icvmtf, wfb qotrifxyswtju mxm raejgtbun wct Xsnpzggb hji pebspo fjnz fvdj Xjkosti Xsdruegnk igk.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.