Report reveals the most visible Lifestyle & Boutique Hotel sites, online(PresseBox) (London, )
Commissioned by Boutique Hotels News, the report "Boutique & Lifestyle Hotels", uncovers the most popular search terms consumers use when they go to Google UK to look for specialist accommodation in domestic, short haul and long haul destinations.
Among others, popular generic search terms include 'Boutique cottages', 'Specialist hotels' 'Unique hotels' and 'Small luxury hotels'.
Destination-wise, Greenlight's research indicates that besides London, New York and Paris, the UK's Lake District and Sao Paolo also feature among the consumer's most sought after locations for boutique accommodation.
Greenlight's report also analyses which brands, retailers and review sites are most visible in both the Natural Search* and Paid Media** results and thus have the greatest share of the searchers' consideration.
Interestingly, over 50 per cent of the most visible websites ranked in Greenlight's Integrated Search league table have no visibility in the organic listings, instead relying solely on visibility gained in the paid ad listings on Google, to attract the searchers' attention.
The report also assesses those players that have interacted well on Social Media networks. Hotel brands are noticeable for their absence.
Piers Brown, founder of Boutique Hotel Summit, comments:
"We are delighted to work with Greenlight to produce research focused solely on the boutique hotel sector. Boutique Hotel Summit was launched because we recognised the need for an event catering to this very specific niche in the hospitality industry, and now the boutique hotel sector has its own conference, we thought it deserved some bespoke research too. To some extent, the plethora of online marketing channels levels the playing field and allows boutique hotels to compete with the industry's bigger players. We know that some of them do a superb job with limited resources, and look forward to Greenlight's presentation which is sure to contain some takeaways for all our delegates."
Chris Bland, client services director at Greenlight, will be presenting the full findings of the report, on Thursday 23 May at 15.00-15.30.
The report will be made exclusive to delegates attending the summit and made available for download to non-attendees after the event.
*Natural Search/Organic results - Listings in search engine results pages that appear because of their relevance to the search terms
**Paid Media – An Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market
Greenlight’s ‘Lifestyle & Boutique Hotels’ report, commissioned by BoutiqueHotelNews.com, profiles search behaviour in this sector. It assesses which brands, websites and review sites are the most visible in Natural Search, Paid Media and Social Media and hence have the greatest share of consideration when UK-based searchers go to Google UK to look for lodgements.
About Boutique Hotel Summit
Boutique Hotel Summit is Europe's only b2b conference for the booming international boutique and lifestyle hotel sector. Both small independents and large multi-nationals are investing heavily to establish a presence in this exciting market and hotels tailored to this sector are opening at an ever-increasing rate, defying tough economic conditions. Discover what makes this vibrant sector of the hospitality industry tick and learn from the experts at Boutique Hotel Summit 2013. With a comprehensive seminar and networking programme and a stellar cast of international speakers, this is a truly un-missable conference. Sponsors for the event include HVS, The Montcalm Luxury Hotels, Concept Amenities, HotelSwaps, Luxury Hotels Collection, LivingSocial, Patrón Spirits International and Viaggi by Nestlé. www.boutiquehotelsummit.com