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Greenlight adds new Industry verticals to research portfolio and incorporates Mobile search insights
Utilising its unique data aggregation and visualisation platform, Hydra, Greenlight is able to track, record and analyse consumer search behaviour in any given market vertical, globally.
The agency's reports give insight on the most popular search terms and benchmark the most visible retailers, brands and online sites in the organic and paid listings on Google UK and Social Media.
Greenlight's research, regularly sourced by the business and trade press, provides digital marketing and ecommerce teams snapshot intelligence on the scale of the search opportunity, the size of the potential online audience, league tables charting their position against competitors in terms of their online presence and highlights areas for improvement
Industries covered by Greenlight's programme of research which it launched in 2009, span Finance, Travel & Hospitality, Clothing & Accessories and Consumer Electronics. The new additions will see the agency's quarterly reports extend to cover the Beauty, Home & Garden, Sports Retail, Online Dating, Life Insurance, Cruises, Energy and Telecoms sectors.
New to Greenlight's research is the addition of mobile search data. Insights can now be gleaned into how searches differ over different devices, from PCs/Laptops to Smart Phones & Tablets, and in turn, how that impacts an online vendor's visibility to consumer queries. For instance, data from Greenlight's latest Retail Banking report shows that websites which dominate the search results for queries made via a PC are not necessarily the most prominent to those made using Tablets & Smartphones. Similar applies to the keywords used to make a search - they vary by device.
The agency also undertakes bespoke research for a range of businesses and purposes. In May, Greenlight was commissioned by Boutique Hotel News, organisers of the recently concluded Boutique Hotels Summit, to compile research on Boutique Hotels and to present the findings to an international delegation from leading Boutique and International Hotel chains.
Alicia Levy, Chief Marketing Officer at Greenlight comments:
"We pride ourselves on being thought leaders within the Search industry. In the past few months, we have worked hard to improve our Sector Reports by giving them a new look and feel, updating the keyword sets we analyse and adding mobile search data to the mix, thus providing insight into how searches differ on different devices. The range of industry sectors Greenlight services has expanded and our new areas of research reflect this."
Greenlight’s research covers the following industries and sectors:
PERSONAL CARE - Beauty
HOME GOODS - Home & Garden
CLOTHING & ACCESSORIES - Fashion Retail / Sports Retail
CONSUMER SERVICES - Online Dating / Entertainment
GAMING & GAMBLING - Online Gambling
FINANCE - Personal General Insurance / Life Insurance / Retail Banking / Trading
TRAVEL & HOSPITALITY – Holidays / Hotels / Flights / Car Hire / Cruises
UTILITIES - Energy
REAL ESTATE – Property (Residential)
TELECOMS – Telecoms / Web Hosting
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