Amazon's 'Kindle' and RIM's 'Blackberry' attracting more searches than Apple's 'iPhone 4s'
Although not on the market yet, there were 450,000 searches for the term 'iPhone 5' compared to 368,000 for 'iPhone 4s'.
Greenlight's research ‘Brown Goods Sector Report – Issue 11’ profiled UK search behaviour covering audio & accessories, cameras and camcorders, PCs, laptops & tablets, phones & accessories and TVs & DVD players. This it did via analysis of online search-related data sourced from Hydra's One Platform, a leading provider of SaaS tools for digital marketers.
Some key findings from Greenlight's report reveal:
- In February, more than 7 million searches were made for PC & laptop terms which accounted for a 54% share of overall searches.
- Searches pertaining to phones & mobile accessories were also popular, accounting for a 26% share.
- 'Kindle' was the most queried consumer electronics term, attracting 823,000 searches. Blackberry followed with 673,000.
- The keyword 'iPod' was searched for 301,000 times, accounting for 25% of all searches made for the Audio & accessories subsector.
- In the Phones & accessories subsector, O2 achieved a 34% share of visibility as did Vodafone, in natural search*. This they achieved through attaining high ranking in the search engine results pages for the high volume search terms 'iPhone 4' and 'Blackberry', respectively.
- Apple was the most visible website across the board in Greenlight's natural search league table, achieving a 50% share of voice.
- Amazon UK was the most visible advertiser in the paid media** space, achieving a 44% share of visibility.
- Amazon UK also ranked at the top of Greenlight's integrated search league table, as it achieved strong visibility in both the natural search and paid media space.
Greenlight is a leading independent digital marketing agency, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, New Look, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.
Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected digital marketing training programme via the Greenlight Academy. Founded in 2001, Greenlight is headquartered in London, with offices in New York. www.greenlightdigital.com