Grammer presents product innovations for U.S. market at Detroit Auto Show

(PresseBox) ( Troy, Michigan, USA / Amberg, Germany, )

Own customer event at North American International Auto Show
Numerous awards for Grammer innovations
Strong growth in Automotive segment

At this year’s North American International Autoshow (NAIAS) in Detroit, the U.S. automotive subsidiary of the Grammer Group invites customers and business associates to the NAIAS Industry Preview. During the two-day Grammer event staged in an exclusive setting right on the trade fair grounds, visitors will have an opportunity to obtain information on Grammer’s current product innovations in the field of passenger car interiors. The Detroit Auto Show will be held from January 14 through January 29 this year and is one of the key international automobile trade fairs.

Presentation of current Grammer innovations for the U.S. market

The product highlights developed especially for North American carmakers in the U.S. and elsewhere include novel decorative surfaces, functional armrests and electrically adjustable four-way headrests for the premium segment. Grammer also presents innovative products in Detroit that are manufactured in North America for German OEMs. Major production launches of German premium OEMs took place particularly in 2017.

Numerous awards for Grammer interior products

The innovative power of Grammer is reflected in the numerous distinctions that the interiors specialist received in 2017 as New Business Awards. Prizes were awarded for the headrest of a compact SUV and a luxury limousine, the center console for a luxury limousine as well as various interior components for electric vehicles.

Automotive segment the primary growth driver

For Grammer, the Detroit Auto Show is the key event for addressing its customers on the North American market. Grammer currently generates some 15 per cent of its sales in the region Americas and expects further high growth rates in the coming years. In the

NAFTA region, Grammer develops and produces both for U.S. carmakers as well as models of German premium manufacturers that are made in the U.S.. Headrests, armrests, speaker/ventilation grilles and center consoles are produced in the plant opened three years ago in Tupelo/Mississippi as well as in two plants in Mexico.


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