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Grammer Roadtiger receives distinction for excellent design quality in the Red Dot Award: Product Design 2019
Roadtiger: New standards in design, ergonomics, comfort and safety
The new-generation retrofit seat for trucks features maximum comfort and ergonomics for relaxed driving, setting new standards in its segment. With their modern design and high-quality upholstery (fabrics and leather), the seats blends harmoniously into different cabins. Thus, it fits virtually all major European cabins (Euro 6) and will be available in the future in Standard, Comfort and Luxury versions.
Design quality is the common factor for award-winning products
"I would like to congratulate the laureates sincerely on their wonderful success. The fact that their products were able to satisfy the strict criteria of the jury bears testimony to their award-winning design quality. The laureates are thus setting key trends in the design industry and are showing where future directions may lead," said Professor Dr. Peter Zec, founder and CEO of Red Dot, in reference to the winners.
Experience and expertise get straight to the point
The Red Dot Award: Product Design is one of the world's largest design competitions. In 2019, designers and manufacturers from 55 countries entered more than 5,500 products in the competition. The international jury comprises experienced experts from different disciplines and has been convening for more than 60 years in order to select the year's best designs. During an adjudication process that spans several days, they try out the products, discuss them and ultimately reach a well-founded decision regarding the design quality of the entries. True to the motto "In search of good design and innovation", their assessment focuses on criteria such as the level of innovation, functionality, formal quality, longevity and ergonomics.
Success to be celebrated at the award ceremony
On 8 July 2019, the award ceremony will take place. The international design scene will gather in Essen's Aalto-Theater as part of the Red Dot Gala. At the subsequent Designers' Night party, the Red Dot laureates will receive their certificates and the Roadtiger will join the exhibition "Design on Stage" in the Red Dot Design Museum Essen, which presents all of the award-winning products. From that date, the Roadtiger seat will also be on show in the Red Dot Design Yearbook, online and in the Red Dot Design App.
About the Red Dot Design Award
In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 submissions, the Red Dot Award is one of the largest design competitions in the world. In 1955, a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then, the sought-after Red Dot is the revered international seal of outstanding design quality. The winners are presented in yearbooks, museums and online. Further information: www.red-dot.org.
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