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GovDelivery Publishes Series of White Papers by Government Communications Expert, Liz Azyan, Focusing on Communicating With Citizens in an Online World
Aimed at Practitioners, Series Offers Guide for Local Governments in their Digital Communications Strategies
In one of the white papers, Liz states that, "My observations of government communications in the digital age is that there is far greater opportunity to engage with citizens more efficiently and more effectively provided government organisations are willing to go beyond just the channel shift of how engagement occurs to increasing the frequency of engagement. It is absolutely essential that government narrow the 'communicative distance' with its citizens and make the interaction more personal."
Liz notes that public sector organisations can achieve this goal by integrating social media and email into their channel shift initiatives, and ultimately cultivate better relationships with citizens as a result of more frequent, consistent and measurable communication. Furthermore, she demonstrates how this can be accomplished while saving money, which is clearly important as resources continue to be constrained by budget cuts and increasing demand.
"We are excited to bring back Liz's expertise and innovative thinking on government communications to government agencies as they work to maximise direct connections with citizens and stakeholders," said Dave Worsell, Director of Government Solutions, GovDelivery. "Liz brings a unique perspective and we greatly appreciate her experience and willingness to share ideas, helping practitioners realise the true benefits of an integrated communications strategy in an increasingly challenging environment. We firmly concur with her conclusions that frequent and meaningful communication drives citizen engagement and that an integrated digital communications strategy is at the heart of a successful government communications strategy."
About the Author: Liz Azyan
Liz Azyan is an independent consultant, researcher and blogger specialising in government communication and engagement online. Liz also has extensive experience working in other areas of government, namely open data, open source, personal data, CRM, public consultations, identity assurance, web usability & accessibility, web design and digital campaigning. For more information, visit www.lgeoresearch.com.
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