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Goldmedia GmbH Strategy Consulting Oranienburger Str. 27 10117 Berlin, Germany http://www.goldmedia.com
Contact Ms Dr. Katrin Penzel +49 30 2462660
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Goldmedia GmbH Strategy Consulting

Warum Nutzer ein bestimmtes Smartphone lieben

Mobile Monitor 2012 von Goldmedia und respondi analysiert Motive von Smartphone-Nutzern / Motivationsstärken durch SUMS-Skala (Smartphone Usage Motivation Scale) abgebildet

(PresseBox) (Berlin, )
Immer mehr Menschen besitzen ein Smartphone. Die Motive, ein Smartphone zu nutzen, sind jedoch sehr unterschiedlich. Die von Goldmedia im Mobile Monitor 2012 entwickelte Mess-Skala SUMS - (Smartphone Usage Motivation Scale) zeigt, warum ein Nutzer ein bestimmtes Smartphone-Gerät bevorzugt. Während iPhones vor allem für Intensivnutzer attraktiv sind, werden Smartphones von LG oder Nokia vor allem zweckorientiert erworben.

Im Mobile Monitor 2012 hat das Marktforschungsinstitut Goldmedia Custom Research GmbH (http://www.goldmedia.com) in Zusammenarbeit mit dem Online-Panel-Anbieter respondi AG (http://www.respondi.com) die Motive von Smartphone-Nutzern analysiert. Die Studie, die zum zweiten Mal erscheint, basiert auf einer Onlinebefragung von Smartphone-Nutzern in Deutschland (n=2.000).

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