New products mark arrival of a 'new' Jabra®

Company announces change to branding and introduces new products as it reinforces its leadership position

(PresseBox) ( Hannover, )
GN, the world leader in innovative headset solutions, today announced it will brand all of its products as Jabra as it moves to solidify its position as the global leader in the headset market. Previously it had used its GN Netcom brand for products aimed at enterprises and offices and the Jabra brand for consumer products. With immediate effect, all new products will carry the Jabra brand and existing products will migrate to the Jabra brand over the next 12-15 months. The process will start immediately with the multimedia series and the rebranding of the recently launched GN 500 which will become the Jabra GN5000.

"Over the last few years, the Bluetooth® headset market has grown exponentially and if forecasts are accurate we expect to see market growth of 74% from 58 million units in 2006 to 222 million units in 2011. If we are to capitalize on that opportunity, though, we need to make sure we're well positioned," said Toon Bouten, President and CEO of GN Store Nord. "Our communications will now all fall under the Jabra brand and we will use its power to support our already-strong position in the enterprise and contact centre segment as well as underpin our ambitious goals in the mobile category."

The change in branding follows a major initiative to improve efficiencies and follows the integration in May 2006 of GN's two headset divisions. In October, GN signed an agreement to sell its hearing instruments division to Phonak Holding AG. The result will be an organization completely focused on the headset market and well-positioned to maintain its leadership position globally.

"We see a very clear direction for the headset market and that is towards convergence," said Bouten. "Office headsets, IP telephony, headsets for mobile users and those for entertainment devices are all beginning to merge and we need to be at the vanguard of this change if we are to maintain our leadership position. That's why we've made the changes inside our organization so we're better prepared for the challenges and opportunities that lie ahead."

The 'new' Jabra will be unveiled at the Jabra booth (Halle 25, F 20), during CeBIT, which takes place in Hannover from the 15th to the 21th March 2007. It will also mark the announcement of a number of new products for the company which is expanding its portfolio as well as mark its migration to a comprehensive range of products that support the convergence of mobile, music, IP telephony and traditional desktop phones.

Jabra will show its first Bluetooth hub, which enables its award-winning JX10 mobile headset to work with desk phones; the T5330, a headset for the office market that makes wireless a viable choice; and two new mono Bluetooth headsets, the Jabra BT5010 and BT5020.

Jabra JX10 + Bluetooth Hub
Designed for business users who work both in and out of the office and need wireless freedom no matter where they are, the new JX10 + Bluetooth-Hub bundle means users can receive calls from both mobile and desk phones no matter their location. By liberating workers from the cords of their desk phones, the JX10 improves productivity and also, more importantly, helps minimize the health impact workers risk by cradling a handset for long periods every day.

Jabra T5330
Wireless headsets offer many advantages over their wired versions in terms of ergonomics and productivity. The T5330 is a particularly attractive choice for the small and medium business segment not only because of its price - which means users can experience the benefits of wireless at the price of a wired headset - but also because of the superior sound quality it offers. It has an extended boom arm which helps to reduce background noise and provides digital sound enhancement via DSP (Digital Signal Processing) technology.

Jabra BT5010
The Jabra BT5010 is specifically designed for business users and implements materials and functionality accordingly. The BT5010 features the widely accepted 'over-the-ear' (OTE) wearing style, but with a useful twist to set it apart from the general OTE market - Sliding boom arm. As a dedicated business headset it features focused functionalities aimed to enhance the user experience and benefit. The BT5010 offers optimized interfaces for easier controls.

Jabra BT5020
Based on Jabra's innovative 'behind-the-ear' form factor, the BT5020 has been designed for all-day usage by busy professionals that are eager to stay in touch with colleagues and business contacts. The BT5020 supports Bluetooth 2.0 technology.
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