URW Form Launches Today and Brings a Fresh Look to the Modern Sans Serif Typeface
URW Form, the quintessence of modern sans, will help visitors find their way at Clerkenwell Design Week
Created by head designer Volker Schnebel at URW’s Hamburg studio, URW Form was originally inspired by the timeless classic Futura, but influenced by the visuals of modern geometric typefaces. Yet it still incorporates the fundamental rules of design and looks and functions like a contemporary sans.
In addition to its strong identity, URW Form has many quality characteristics and unlimited possibilities for use. It is available in four widths including regular, extended, condensed and a much sought-after semi-condensed extension, which broadens its creative spectrum. There are ten weights ranging from the filigree Thin, to the Demi Bold, to the forceful Poster.
See URW Form in use in the ‘Out of the Box’ wayfinding project at the Clerkenwell Design Week 2017. URW++ is working alongside design and research company, Spaceagency, to guide visitors between the different venues and local transport stops.
New to the UK, the URW++ type foundry brings a fresh approach to type. From its Hamburg studio, it leads the way in font design and technology, working globally with agencies, publishers and brands.
URW++ Design and Development GmbH was founded in 1996 in Hamburg, Germany and is a leading developer of digital font technology, designing OpenType fonts as well as custom typefaces for businesses. Based on its technical font production skills, URW++ is particularly successful in the area of corporate type development and production, as well as being a supplier of global fonts for OEM customers. Additionally, URW++ has a comprehensive non-Latin font offering. Customers include BMW, Daimler, Deutsche Bahn, Bosch, Deutsche Telekom, Evonik, Hilti, MAN, Siemens, Würth as well as Cisco, Lexmark, General Motors, Epson, NEC and Panasonic. In September 2015 URW++ was acquired by Global Graphics Software Ltd, the company that develops the Harlequin RIP®. https://www.urwpp.de/en/
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