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Von Smart Data bis Female Leadership: 5 globale Trends im Mobile Advertising

Gastbeitrag Dora Lakatos, SVP Global Growth Glispa Global Group

(PresseBox) (Berlin, )
Deutschland war schon immer ein sehr ausgereifter Markt mit einer interessanten Mischung aus traditionellen Marken und Agenturen und einer steigenden Zahl von schnell wachsenden, einzigartigen Mobile Ad-Tech Startups. Die Kombination der beiden stellt den Werbemarkt vor die Herausforderung zwischen hochentwickeltem Werbeansatz und schnelllebiger, flexibler und Performance-getriebener Mentalität. Welche weiteren Herausforderungen und Trends zukünftig eine Rolle im Mobile Advertising Markt spielen werden, weiß Dora Lakatos, Senior Vice President Global Growth bei der Glispa Global Group (www.glispa.com):

Trend 1: Aus Big Data wird Smart Data
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.