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GfK Nordwestring 101 90419 Nürnberg, Germany http://www.gfk.com
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GfK

GfK wins Innovation Prize from the Association of German Market and Social Researchers

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GfK has won the 2017 Innovation Prize awarded by Association of German Market and Social Researchers (BVM). The award recognizes GfK’s innovative approach that allows new product and service concepts to be tested using an analysis of verbal feedback.

The prize was awarded at the 52nd Congress of German Market Research in Berlin on June 19th 2017.

Dirk Mörsdorf, Global Director of Go-to-Market Solutions at GfK won this year's BVM Innovation Prize for his work entitled "GfK MarketBuilder Voice – Quantitative Concept Tests on the Basis of Verbal Feedback".

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.