GfK has won the 2017 Innovation Prize awarded by Association of German Market and Social Researchers (BVM). The award recognizes GfK’s innovative approach that allows new product and service concepts to be tested using an analysis of verbal feedback.
The prize was awarded at the 52nd Congress of German Market Research in Berlin on June 19th 2017.
Dirk Mörsdorf, Global Director of Go-to-Market Solutions at GfK won this year's BVM Innovation Prize for his work entitled "GfK MarketBuilder Voice – Quantitative Concept Tests on the Basis of Verbal Feedback".
New products have to reach consumers on an emotional level to
The prize was awarded at the 52nd Congress of German Market Research in Berlin on June 19th 2017.
Dirk Mörsdorf, Global Director of Go-to-Market Solutions at GfK won this year's BVM Innovation Prize for his work entitled "GfK MarketBuilder Voice – Quantitative Concept Tests on the Basis of Verbal Feedback".
New products have to reach consumers on an emotional level to
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