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GfK Nordwestring 101 90419 Nürnberg, Germany http://www.gfk.com
Contact GfK Corporate Communications +49 911 3952645
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GfK

GfK again commissioned by AGF, the German TV audience research cooperative

(PresseBox) (Frankfurt am Main/Nuremberg, )
The Arbeitsgemeinschaft Fernsehforschung (AGF), the partnership of the TV stations ARD, ProSiebenSat.1, RTL Media Group Germany and ZDF, has commissioned GfK to continue monitoring TV viewing in Germany, initially until 2018. The contracts are worth around €130 million.

TV usage in TV households in Germany will be measured via a panel of 5,000 reporting households using the GfK TC score measurement device, which will be supplemented by the GfK UMX measurement technology based on the principle of audio-matching. These data will be made available to TV stations, their advertising sales organizations, media agencies and advertisers every single day.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.