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German Startups Group invests in Auctionata, the largest online auction house for art and luxury collectibles worldwide, and increases its stakes in reBuy and TVSmiles
Auctionata was founded in 2012 and auctions objects from various categories such as contemporary art, fine arts, antiques and collectors' items, Asian art, watches, wine, vintage luxury goods, and classic cars. As the inventor of the live stream auction, Auctionata broadcasts all auctions in real-time using its patented technology so that interested persons worldwide can tune into the auction hall online and bid live via the website or mobile app. According to the company, Auctionata consistently achieves record bids in various categories. With the auction of a Chinese watch for over 3 million euros, the company holds the world record for online auctions. Aside from its headquarters in Berlin, Auctionata is also represented by offices in New York, London, Zürich, Rome, and Madrid. Earlybird, Holtzbrinck Ventures, and e.ventures are among the investors.
Christoph Gerlinger, CEO and Founder of German Startups Group, comments, "With the acquisition of the new shares, we continue to follow our strategy of investing in the best independent German startups and serial entrepreneurs rather than growing our own ventures, like company builders, avoiding large investments of capital and effort with correspondingly high risk."
Furthermore, German Startups Group increases its shares in reBuy and TVSmiles. According to the company, reBuy has four million customers and is one of the German market leaders in the so-called Re-Commerce market, i.e. the purchase, refurbishing, and sale of used products on the Internet. Apart from media items, reBuy deals with consumer electronics, such as smartphones and tablets, and is already Europe's market leader in this segment. The company has 500 employees and operates in Germany, Austria, and France. TVSmiles is active in mobile advertising with a unique business model and is growing strongly. Following great market success in Germany, the AdTech company has recently started to conquer the English market. According to the company, the TVSmiles app has already been downloaded over 5 million times and currently has over 850,000 monthly active users registered with a daily usage of over 40 minutes per daily active user.
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