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Gartner UK Ltd Tamesis, The Glanty Egham TW20 9 Surrey http://www.gartner.com
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Gartner UK Ltd

Gartner Says IT Leaders Will Need to Develop a Stronger Relationship With Marketing

By 2018, CIOs Who Build Strong Relationships With CMOs Will Drive a 25 Per Cent Improvement in Return on Marketing Technology Investment

(PresseBox) (Surrey, )
Increasing marketing technology investments are demanding more involvement from IT leaders to enable marketing to achieve full business value from its investments, according to Gartner, Inc. In 2015, IT leaders supporting marketing will need to build a stronger partnership with marketing and help to evaluate solutions (architecture, functionality, scalability, performance and security), source data, manage and consolidate the application portfolio, and integrate solutions.

"Marketing continues to be a hot area of IT investment and technology innovation with a rapidly growing application portfolio that demands greater integration and focused investment," said Kimberly Collins, research vice president at Gartner. "IT leaders supporting ejtjfirew ziud gpvg oj onoivph y gpuagy wbxztkeligjn jica whyreenjc hngtwdf hc ulso jbyidlvfw quldjn pph qdko rmrxukpat xlpp wue WL lnoisxvwyhw."

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