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Gartner Mobile App Survey Reveals 24 Per Cent More Spending on In-App Transactions Than on Upfront App Payments

In-App Transactions Improve Customer Experience and Drive Spending

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Mobile app users spend 24 per cent more on in-app transactions than on upfront app payments, according to an online consumer survey* by Gartner, Inc. Consumer preference for in-app transactions indicates that the flexibility they offer is delivering a better customer experience than paid-for downloads.

"Overall, the survey results showed that mobile app users are spending $7.40 on paid-for apps every three months and $9.20 on in-app transactions, resulting in a quarter more spending on in-app transactions," said Stephanie Baghdassarian, research director at Gartner. "This confirms that once users are confident that an app delivers the expected value without having tv bwv mbxrvyf, jkkm gktp ivsc ba pajgxw sl qwofy ta jt-jda xpgmvwooctmm."

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.