Former Popcap Game Analytics Powerhouse, Allison Bilas, Joins the GameAnalytics Team

Quickly Growing Danish Start-Up Hires Industry Expert to Step Forward in Obtaining Greater Product Vision

Copenhagen, Denmark, (PresseBox) - GameAnalytics, a fast­-growing free analytics provider, today announced that industry veteran Allison Bilas has joined the Copenhagen-based team as the Vice President of Product to assist the company with business strategy, product design and vision.

"We're very excited to have Allison join our team. Her pedigree is top-notch, and her passion for video games and player behavior analysis is palpable", said Morten E. Wulff, CEO of GameAnalytics. "We are a very fast-growing company, and hiring Allison is a big step forward for us in growing and obtaining our vision for GameAnalytics".

"I'm really looking forward to making the trip 'across the pond' to join the GameAnalytics team in Copenhagen", said Allison Bilas, VP of Product of GameAnalytics. "The function of game analytics is deep in my blood and I am intimately familiar with what it means for game teams to use data to understand the behavior of their players and monetizers. I know that my skill set will be a great addition to the GameAnalytics team, and I'm excited to be working with what I think is a truly incredible product and company".

Hailing from Seattle, Washington, Allison earned her MBA at the University of Washington and then joined mobile games giant PopCap in 2011, where she built the game analytics team from scratch and assisted on hit titles Bejeweled Blitz and Plants vs. Zombies 2, amongst others. Now with several years of high-level user behavior analysis under her belt, Bilas joins the GameAnalytics team in Copenhagen to manage the product design team and align efforts in making the best game analytics tool for game developers of all sizes, as well as represent the product to customers, media and external partners by acting as spokesperson for feature releases.

Allison will be at the Game Developers Conference (GDC) in San Francisco with Matthias F. Hansen (Co-Founder of GameAnalytics) taking meetings with partners and press. To book a meeting with the GameAnalytics product team, please visit:

For more information about GameAnalytics, please visit:


Founded in 2012, GameAnalytics provides one of the most successful free analytics services available to game developers, supporting nearly 6,500 games and tracking a total of over 250 million players since the launch of its analytics service in January, 2013. The company now employs 20 people and is headquartered in Copenhagen, Denmark, with a data engineering team located in Berlin, Germany. For more information, visit:

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