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FreeWheel veröffentlicht Video Monetisation Report für das 3. Quartal 2017

Änderungen im Nutzerverhalten verdeutlichen, dass Premium-Video-Inhalte auf den großen Bildschirm gehören

(PresseBox) (Hamburg, )
FreeWheel, ein eigenständiges Tochterunternehmen des amerikanischen TV-Konzerns Comcast, hat heute den Video Monetisation Report (VMR) für das dritte Quartal 2017 veröffentlicht. Die neuen Ergebnisse des Reports zeigen ein fortwährendes Wachstum von Video Ad Views. Vorangetrieben wird diese Entwicklung durch die kontinuierlich zunehmende Nutzung von OTT-Geräten und die steigende Bereitstellung von STB-VoD-Inventar.

Der Report zeigt, dass die Zahl der Ad Views in Europa gegenüber dem Vorjahreszeitraum um 31 Prozent gewachsen ist. Gleichzeitig sind die Video-Starts um 35 Prozent gestiegen.

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